In the increasingly competitive world of advertising, it takes a special effort to reach your target audience. Creating a local ad campaign based in the real world or sponsoring a community event is a great way to break through to your target audience and get noticed in your niche market. How to find your target audience If you’re running a marketing company you know how important data is. Research who your client’s customers are, what communities they come from and what they are interested in. Doing this research phase will ensure that your local marketing efforts are effective. Sponsor an existing community event Attaching your brand to an existing community event is a great way to get in touch with your community and be seen as a positive part of the culture. Get the most exposure for your buck by:
Following the example of the vampire TV show, you may find that a local horror film festival is in need of sponsors. Putting your name on the event. Reach your audience with your own event Running your own event is another great way to reach your crowd. Invite industry leaders, your favourite customers and young talent to throw a themed party. If you’re marketing a cooking brand, throw an event focused around young chefs with branded aprons, chef hats and custom printed table cloths. If your client is in the tech field, throw a sponsored video game festival. Throwing your own event is a lot of work, but the free press and direct contact with clients is worth the effort. Get creative and make a splash Hire actors, build crazy sets and give out unique prizes at your branded event. As a marketing company, you know that people are always looking for something interesting to do and some weird photo opportunity. If you sponsor local artists to make interactive exhibits or get professional make up artists to give guests a themed makeover, your event will get noticed! Promote the event on digital platforms Be sure to film your event or sponsored festival. Afterwards, you can put together a reel of the night with your brand centered. Use this video and photos of the event to promote a followup event. Nothing attracts people more than footage of a similar event that looks like a ton of fun. Use promotional products to get in your customer’s hands Giving gifts out to your marketing company’s clients is an awesome way to stay in touch with them after the event. Custom printed gift bags are great for black tie events, keychains relate to automotive shows and branded stress balls or custom balloons are loved by kids. Tip: Choose promotional gifts that match the theme of your event and add your logo in a creative way. Final thoughts on reaching your audience through local marketing
Of course throwing an ad on Google or Facebook can work, but if you want to reach your customers directly and make a big impact on your marketing company’s clients, throwing or sponsoring community events is the best way to get noticed. Create a branded event with promotional products, volunteer uniforms and a ton of fun stuff to do and you’ll have an effective local marketing campaign! Comments are closed.
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